I was commissioned by Havas Atlanta to create a wacky fantastical tropical world for Fanta's new social media campaign - Beats to Snack to.
The idea is to celebrate international snacks and Fanta flavor pairings with a culturally themed backing track. This artwork features the Piña Colada flavor of Fanta paired with spicy savory Indian snacks. I took inspiration from the universal "snacking' gesture that we're all familiar with and combined it with elements and foods that are intrinsic to Indian culture to create a surrealistic tropical mouth-watering theme park of sorts.
With the video, the idea was to give a Fanta twist to the trending style of passive content consumption with LoFi YouTube videos that people can use to study/work or just space out to.
Final Render: Fanta - Beats to snack to
Animated by: Protokulture
Final campaign animation
Concept Sketches
Details/Close-ups
